The Inertia Challenge Introduction

The Inertia Film and Photo Challenge 2021 presented by White Claw

The Inertia is thrilled to announce the return of The Inertia Film and Photo Challenge presented by White Claw. First launched in 2012, we’ve reimagined the contest to celebrate the rich creative energy of surf and outdoors through moving and visual imagery in four unique categories: Short Profile Films, Lineups, Black & White, and Aerial.

Deadlines and Announcements

Entries will be accepted until February 28, 2021. Creatives may submit up to one image per day. Finalists will be announced March 5, 2021, and winners will be announced March 15, 2021.


Finalists will be selected by The Inertia editorial team. Winners will be selected by averaging the scores of three judging groups: The Inertia editorial team, a jury of esteemed photographers and cinematographers, and public vote via Instagram.

Presented by WhiteClaw
Category: Short Profile Film

Short Profile Film: $2,000 Prize

Have an inspiring story about someone doing great things in surf and outdoor culture? We want to see it. Submissions should be 2- to 4-minute narratives and will be judged on the depth of the narrative and the visual aesthetic of the edit. Watch this profile as a reference.

Category: Lineups

Lineups: $1,000 Prize

Pulled back perfection. There’s nothing better than arriving at the beach with the gentle puff of offshore winds combing a well-organized swell. Cue towel to dab drool.

Category: Black and White

Black and White: $1,000 Prize

Often, less is more when capturing the essence of the ocean. Sometimes that means black and white. Dramatic. Color can be a distraction.

Category: Aerial

Aerial: $1,000 Prize

Change your perspective. The world looks much different from above.