The Inertia Film and Photo Challenge 2022 presented by White Claw ®

The Inertia is thrilled to announce the return of The Inertia Film and Photo Challenge presented by White Claw ®. The annual contest celebrates the rich creative energy of surf and outdoors through moving and visual imagery in five unique categories: Short Profile Films, Lineups, Black & White, and EMERGE presented by Miir.

Deadlines and Announcements

Entries will be accepted from March 15, 2022 until April 15, 2022. Creatives may submit up to one image per day. Finalists will be announced April 19, 2022, and winners will be announced April 30, 2022.

Judging

Finalists will be selected by The Inertia editorial team. Winners will be selected by averaging the scores of three judging groups: The Inertia editorial team, a jury of esteemed photographers and cinematographers, and public vote via Instagram.

Short Profile Film: $2,000 Prize

Have an inspiring story about someone doing great things in surf and outdoor culture? We want to see it. Submissions should be 2- to 4-minute narratives and will be judged on the depth of the narrative and the visual aesthetic of the edit. Watch this profile as a reference.

Lineups: $1,000 Prize

Pulled back perfection. There’s nothing better than arriving at the beach with the gentle puff of offshore winds combing a well-organized swell. Cue towel to dab drool.

Black and White: $1,000 Prize

Often, less is more when capturing the essence of the ocean. Sometimes that means black and white. Dramatic. Color can be a distraction.

EMERGE presented by Miir: $1,000 Prize

EMERGE presented by Miir celebrates the world's most talented up-and-coming photographers under 25. The next generation of creatives is here.